How We Work: From Business Goals to Approved Action

Our 8-stage process

1. Understand the business

We ask what you sell, who buys it, how enquiries arrive today and where time is being lost. A tuition centre that answers the same fee questions on WhatsApp every evening needs something different from a renovation company whose Google Ads spend is rising without more calls.

AI’s role: none yet. This is a conversation. Your input: goals, current tools, who approves what.

2. Connect data

We connect only the systems the chosen work requires — for example Google Search Console and Google Analytics 4 for SEO, or a website form and CRM for lead handling. We prefer read-only access and separate user accounts over shared passwords, so access can be removed at any time.

AI’s role: reads data from approved sources. Your input: granting access through each platform’s own user-permission settings.

3. Analyse marketing and operational performance

For SEO work, this typically means reviewing Search Console coverage and performance reports, crawling the site for technical issues (broken links, redirect chains, missing titles, accidental noindex tags), checking which pages actually receive impressions and clicks, and mapping existing content against the searches customers make. For paid media, it means reviewing search terms, conversion tracking and cost per enquiry.

AI’s role: first-pass analysis, pattern-spotting and summarising large data sets. Human role: checking that the findings make sense for your business.

4. Identify opportunities

Findings are turned into a list of specific opportunities, each tied to evidence. For example: “The fees page gets impressions for ‘primary maths tuition fees’ but sits on page two; its title does not mention fees and no other page links to it.”

5. Prioritise actions

Not everything is worth doing. We rank opportunities by likely impact, effort and risk. Fixing a broken enquiry form usually comes before writing new blog posts; fixing conversion tracking comes before increasing ad budget.

6. Human review where required

Anything that publishes content, changes a live website, spends money, changes pricing or commits the business to a customer is reviewed by a person before it happens. Approval rules are agreed in writing before launch. See how we use AI for the full list.

7. Execute approved improvements

Approved changes are made by the agent (where it has been given that permission) or by our team. Website changes are made with a backup or revision history available so they can be reversed.

8. Measure results

We measure against the goal set in stage 1 — enquiries, calls, bookings, cost per lead, time saved — not just traffic or impressions. SEO changes are usually judged over weeks or months because search engines need time to recrawl and re-evaluate pages; paid campaigns produce data sooner. We report what worked, what did not and what we will change.

How we work — FAQ