In Singapore, the calendar is the content plan. Every major festival brings a shift in what people search for, buy and share – and the brands that win are the ones that start early. This Singapore marketing calendar 2027 brings together the official public holidays, the key festive moments and the lead times you’ll need for each campaign.
2027 Public Holidays at a Glance
| Holiday | Date | Day |
|---|---|---|
| New Year’s Day | 1 Jan | Fri |
| Chinese New Year | 6–7 Feb | Sat–Sun |
| CNY (in lieu) | 8 Feb | Mon |
| Hari Raya Puasa | 10 Mar | Wed |
| Good Friday | 26 Mar | Fri |
| Labour Day | 1 May | Sat |
| Hari Raya Haji | 17 May | Mon |
| Vesak Day | 20 May | Thu |
| National Day | 9 Aug | Mon |
| Deepavali | 28 Oct | Thu |
| Christmas Day | 25 Dec | Sat |
Chinese New Year 2027: Year of the Goat
CNY 2027 falls on 6–7 February and welcomes the Year of the Goat (also called the Year of the Sheep). It comes early in the year, so the build-up overlaps with January’s New Year campaigns.
- Plan by: October–November 2026 (creative, hampers, festive packaging).
- Go live: early January 2027 – reunion dinner bookings, goodies and gifting peak in the weeks before CNY.
- Creative ideas: gentle, harmonious Goat themes; family reunion stories; auspicious red-and-gold visuals.
- Don’t forget: Monday 8 Feb is a public holiday, so plan staffing and customer service cover.
Hari Raya Puasa and Hari Raya Haji
Hari Raya Puasa falls on Wednesday 10 March 2027, after the fasting month of Ramadan, which begins in early February – overlapping with the CNY period. Hari Raya Haji follows on Monday 17 May.
- Plan by: December 2026.
- Go live: at the start of Ramadan – iftar (breaking fast) offers, bazaar-season promotions, and Raya fashion and home décor.
- Watch out: CNY and Ramadan campaigns run at the same time in 2027, so plan media budgets and content calendars so the two don’t compete.
- Respect: use culturally appropriate imagery and messaging, and avoid food-heavy daytime ads targeted at those fasting.
Deepavali 2027
Deepavali falls on Thursday 28 October 2027. Little India’s festive light-up and bazaars typically start weeks earlier, drawing shoppers from across Singapore.
- Plan by: July–August 2027.
- Go live: late September to early October.
- Creative ideas: the festival of lights, family gatherings, traditional sweets, new clothes and home décor.
Christmas and Year-End 2027
Christmas Day falls on a Saturday in 2027. Combined with the school year-end holidays from 20 November, the last two months are the busiest retail period of the year.
- Plan by: August–September 2027.
- Go live: November, riding the 11.11 and Black Friday momentum into December gifting and 12.12.
- Tip: corporate gifting and year-end party bookings are decided early – target B2B buyers in October.
Other Key Marketing Dates in 2027
- Valentine’s Day – Sunday 14 February, just a week after CNY.
- Mother’s Day – Sunday 9 May.
- June school holidays – 29 May to 27 June; family, travel and enrichment offers.
- National Day – Monday 9 August; a long weekend with strong patriotic and local-pride content.
- Mega sale days – 9.9, 10.10, 11.11 and 12.12 on e-commerce platforms.
Build Your 2027 Campaign Calendar
The businesses that perform best during festive peaks start SEO content, ad creative and social calendars months ahead. Marketing2u helps Singapore businesses plan and run festive campaigns across search, social and content – talk to us about your 2027 calendar.
FAQs: Singapore Marketing Calendar 2027
What is the Chinese zodiac animal for 2027?
The Goat (also known as the Sheep). The Year of the Goat begins on Chinese New Year, 6 February 2027.
When should I start planning a CNY 2027 campaign?
By October–November 2026, so creative, products and ad placements are ready to launch in early January 2027.
Do CNY and Hari Raya campaigns overlap in 2027?
Yes. Ramadan begins in early February, around the same time as CNY, so the two festive seasons run side by side. Plan budgets and content calendars for both.
When is Deepavali 2027 in Singapore?
Thursday 28 October 2027.